However, it’s essential to have a customer base that can support your business. Examining the wants and needs of these people might reveal a target audience that is health-conscious or possibly dealing with health issues and willing to spend more for hard-to-find items. Using the cottage baker startup example, a problem people might have is finding fresh-baked gluten-free or keto-friendly sweets. If you start from the position of being a problem solver, it’s easy to define your audience and describe the wants and needs of your ideal customer for marketing efforts. There are many ways to research potential audiences, but a shortcut is to simply identify a problem that people have that your product or service can solve. Identifying your ideal customer and exploring a broader audience for your goods or services is essential in defining your sales and marketing strategies, plus it helps fine-tune what you offer. Here is where you explore bullet point number three, who your business will benefit. Plus, you could expand on that value proposition by offering wedding and other special-occasion cakes that incorporate gluten-free, keto-friendly and traditional cake elements that all guests can enjoy. So spend some time brainstorming the possibilities in this section.įor example, a cottage baker startup specializing in gluten-free or keto-friendly products might be a value proposition that certain audiences care deeply about. Specifically, you’ll expand on your answers to the first and fourth bullets from your mission/vision.Īs you complete this section, you might find that exploring value propositions uncovers marketable business opportunities that you hadn’t yet considered. This is where you detail your offer, such as selling products, providing services or both, and why anyone would care. You’ll quickly find these answers and possibly new directions as you explore your ideas and options. Use the rest of your plan template to brainstorm ideas and tactics. These answers come easily if you have a solid concept for your business, but don’t worry if you get stuck. How do your products and/or services outshine the competition? What would make your ideal customers choose you over a competitor?.Why would potential customers care? What would make your ideal customers take notice of your business?.Who does your business benefit? Who is your target market and ideal customer for your concept?.Where does this happen? Will you conduct business online, in-store, via mobile means or in a specific location or environment?.What does your business do? Are you selling products, services, information or a combination?.You’ll expand these answers in the following sections of the simple business plan template. Keep it brief, such as an elevator pitch. Whatever the name, the first part of your business plan summarizes your idea by answering five questions. You can call this your executive summary, vision statement or mission. Start by declaring a “dream statement” for your business. The main difference in starting a small business versus an investor-funded business is the market research and operational and financial details needed to support the concept. Whether you need a quick-launch overview or an in-depth plan for investors, any business plan should cover the six key elements outlined in our free template and explained below.
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